Payrix

Providing software companies with an all-in-one platform and white-glove approach to creating opportunities via embedded payments, Payrix already had the mission, vision and values that make a company’s culture great. They simply needed a creative push to show the wider world who they really were.

Franklyn helped Payrix break down their B2B barriers and reimagine how their brand could show up, communicate and resonate with their current (and future) clients. Paying homage to their strong technology roots, the system is built around a flexible bracket inspired by merging the premise of card payments with the world coding. This dynamic graphic element encompasses their logo and language while being coupled with sophisticated typography and a playfully conceptual illustration system to round out the Payrix brand identity.