Complementary Colors
What do you do when your mentor asks you to brand his new business? Hopefully a good job.
- Brand Identity,
- Animation,
- Collateral
In our world, Redscout founder Jonah Disend is a legend. After stepping down from his famed creative agency, he began a second act in film and television production under the moniker Complementary Colors and came to yours truly to build the brand. Focused on telling stories involving unexpected cultural clashes, we developed a motion-based identity that visualizes the idea that contrasting points of view can shed light on our humanity. Deep, right?
Click here to see what he's working on next.
The Story of Two C’s
Complementary Colors is an insight-driven studio whose productions often focus on radically contrasting ideas that reveal surprising commonalities. To bring this idea to life visually, we created a dynamic system of colorful “C” letterforms that move, collide and overlap – creating moments of brilliant white “insight.”
- Animation Johnny Lee
- Sound Design Father