Identity & Collateral

With a brand new face, ZocDoc came to us to bring the rest of the body to life.

Recently ranked as one of the highest-valued startups in New York at $1.8 billion, healthcare disruptor ZocDoc had finally upgraded the $80 logo they commissioned almost a decade ago. With their new ‘Zee face’ in hand, we were tasked with developing a distinctive character illustration style that literally fleshed out their new brand identity. Playfully incorporating the geometry of the Zee face logo, the friendly yet sophisticated result provides them with a unique means of storytelling that further differentiates their offering from an otherwise cold and unfeeling industry.