Trade Coffee

Brand Identity

Cresting the third wave of coffee, this startup aims to bring better beans to the masses.

Backed by JAB Holding, the owners of a rapidly expanding coffee empire, Trade was devised as a platform to extend the popularity of specialty coffee to a mass market audience. Working closely with the startup specialists at Launch, we led identity development from beginning (strategy and naming) to end (packaging and digital). Recently dubbed the ‘Netflix of craft coffee,’ the result is a brand that’s as appealing to the caffeine cognoscenti as it is approachable to the uninitiated.

Click here to find and make better coffee with Trade.