TokyoBike

Exhibition & Publication Design

An independent Japanese bicycle company, Tokyobike’s New York debut took it slow…

Built on the concept of ‘Tokyo Slow,’ the Tokyobike brand is as much about the journey as the destination. With that simple premise as inspiration, we developed in-store graphics complimentary to the brand’s minimalist aesthetic – alongside an exhibition of limited edition posters for the store’s launch. A simple product catalogue continues to serve as a sales piece amongst the curated selection of the best bicycle goods you can get your hands on in Soho. Tokyobike continues to garner state-side nods, accolades and collaborative partnerships with clients as diverse New Balance and the Ace Hotel.