Sotheby’s: Jean-Michel Basquiat

Brand Identity

Sotheby’s needed a dramatic break from the traditional auction catalog to promote Jean-Michel Basquiat’s fiercely expressive masterwork, Untitled from 1982.

To highlight the star of Sotheby’s seasonal sale, a ‘zine-inspired newsprint publication was created – capturing a seminal moment in one of the New York art scene’s most vibrant decades. The gritty, low-fi aesthetic blends contextual photography and writing with a more modern typographic and editorial approach. The publication was distributed from the ubiquitous (and almost always grimy) newspaper vending machines that would have been right at home in 1982.