Betaworks

Brand Identity

A tech company unlike any other, Betaworks needed to express its individuality.

Part startup factory and part venture capital firm, Betaworks wanted to root its new identity in tech history.  With Charles Babbage’s Analytical Engine as inspiration, we developed a custom typeface constructed of graphic elements from a diagram of the historic computer. Utilizing elements of this new typeface, we constructed a provocative logo that has sparked a lot of discussion.

Click here to read the Fast Company article all about the process.